Welcome to The Long Tail

If we are all movie fans around the world, said his favorite movie, grouped in the chart, before the head count has just begun the largest numbers are small, after all, I were down gently sloping line from the box office failures of a silent movie about contemporary puppetry and into obscurity. However, the line continues, along the horizontal axis lingers indefinitely. In this section, known as long-lasting & quot; long tail & quot; said.
chris Anderson is the editor of the magazine WAIADOMAGAJIN, casting a term in the October 2004 issue and is currently in the process of writing a book on the subject. Anderson had been the original focus, despite large amounts of books and music retailing is a long tail of the model is not yet properly can be applied in various fields such as e-commerce, search engine marketing, advertising from the angle of advertisers. The universal characteristic of the power of the long tail also suggested to explain the utility of the Internet itself.
anderson reasonable is to get a large store, we visited the offline (in real life) to make money selling the name and can not afford a big, unknown to devote shelf space. Stephen King& 39;s tabletops sit on the offer, down to the square inch, essentially, rental; now, the space was taken after the South American anthology of contemporary poetry. However, these great works may be, they remain a chance to develop, purchase almost undisturbed. There may be room to shelve a copy of one of the value of browsing, 5 feet high expectations that are not near the register stack. Where to make money in the store.
let size down again to explain that ease the burden on the retailer. Your friends imagine that it is a small package manager and his dealership only to establish a routine of the beer selection - such as Budweiser, Coors, Miller said. Yet you know from countless late night OTTOHAUSU BREW is the little-known Yale adores spaten He is a brand in his honor also come to blows over. Despite your strong personal preference can concession to his pal is still limited refrigeration space, to provide a special spaten Yale, Otto left. (Free tip: close to home, this is a hit, to find new friends.)
there TV ads in the old adage: " we spend about half the money to work in advertising, However, we do not know the half & quot;. Fracturing technology is the way to yesterday& 39;s interesting phrase. Tracking the emergence of media, such as video on demand, television identified with the input mix, free attack ad spending. Their ads to more accurately track! The best model for pure guess throwing away widely demanded the return on investment under crumbling. (It is & quot; ROI & quot;) calls, television executives quantify these new media technologies. On the Internet, we just call in the search. Excite.com
a co-founder, JOKURAUSU a search engine to remember his full potential inability to use one& 39;s own values on blogs, bnoopy.com. He was referring to 2000, about 97% of the queries were considered unique. In contrast, a long tail, according to the majority of 97 percent to ignore it. Ad spending on the real effort was trying to love Collard some searching and Destination 3 percent higher volume, most of those results with a focus on quality. This scenario has been corrected, but the major search engines are currently, 97% of Gold and well targeted. In fact, the numbers indicate that the total number of search results up 15%, in June and October last year! Overture, Google: Nice going, if you take another bow. Big
the long tail is not just for everyone. In fact, all of these results represent a unique opportunity for people who are not real, eBay and Amazon to retrieve game. First, advertisers have a niche they say, knowledge and expertise in a particular area based on the customer to identify and immediately. This is the specific terminology and jargon meaning niche is very advantageous, and the low bid often means unique keywords. These unique search of the aforementioned 97 percent of their legitimate lead straight to the advertiser. Is a legitimate, that is, business-savvy and ready. Search Advertising clients icmediadirect.com benefits directly related to the customer directly from these bases; as a niche player in the interests of their customers online without having to face the pitch. The search is already cut out to the singing and dancing. Intelligent budding entrepreneurs are concentrated and the advertiser& 39;s own efforts to strengthen his online presence and use of the building and search for cost-effectively reach their customers to target. Search overturn amazing trick while performing traditional marketing - obscure movie buff can identify something. Welcome to the long tail.



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